Pricing.

You pay for the automation and what it uses. The inbox comes with every plan, with seats for your team included, and SupportBuddy is there when you want the replies drafted for you.

Pick your UniversalFlow plan.

Each plan buys the flows, the conversations they handle and an AI allowance. The inbox and its seats are in every one of them.

Monthly Annual (save 17%)
What each plan costs and includes
Free
Try it before you commit
Starter
For small businesses
Pro
Most teams start here
For growing teams
Business
For larger organizations
Price
$0
$49 /month
$149 /month
$399 /month
Conversations a month 200 3,000 15,000 50,000
Then, per conversation capped $0.03 $0.02 $0.01
AI allowance $1 of AI included, once $2 a month $5 a month $10 a month
Flows 1 flow 5 flows 20 flows Unlimited flows
Stored rows 2,000 25,000 100,000 500,000
Agent seats 1 included 2 included, then $10 each 4 included, then $10 each 8 included, then $10 each
Teammates who build 1 (hard limit) 3 (then $3 each) 8 (then $3 each) 20 (then $3 each)
Channels Webchat and Telegram Webchat and Telegram Every channel, including Intercom and WhatsApp Every channel, including Intercom and WhatsApp
Public help centre Included Included Included Included
Support Community support Email support Priority support Dedicated support
Request a demo Request a demo Request a demo Request a demo

Free requires a credit card. You are not charged unless you upgrade.

Annual plans are covered by a 30-day money-back guarantee: a full refund of everything you have paid on the plan, less any AI you have already used. The 30 days run from the day your subscription started.

Bigger than Business? Email [email protected] and we will price it with you.

What sits on top of the plan.

The agent workspace is already in it. The drafted replies and our team building the flows for you are the two things you add.

Flow build-out

Prefer not to build your own flows? Our team will build them with you: we map the conversations you want to own, draw the flows, wire them to your systems and hand them over working. Priced per engagement, on top of your plan.

Talk to us about a build

Two meters, and you can watch both.

Conversations and AI are what the price follows. Seats are bundled, and a flat price past that, so people are never the thing that grows your bill.

Conversations
A conversation counts when a customer sends at least one message and gets a reply, from your bot or from one of your agents. Chats nobody wrote in, messages nobody answered, and test sessions in the simulator do not count. Your plan includes an amount each month, and anything past it bills at your plan's per-conversation rate.
Agent seats
Every plan includes seats for the people who reply in the inbox. Past those, a seat is a flat monthly price, the same on every paid plan, added or removed whenever you like. People who only read the queue do not need one.
AI usage
One shared allowance covers Intent Recognition, Knowledge Agents, Content Generation, inbox suggestions and buddy drafts. Usage past the allowance is billed at cost plus a processing fee. The allowance resets each cycle and does not roll over. Flows built from Prompt, Decision and Condition steps use no AI at all.
Staying ahead of it
Usage on every meter is visible in your account as it climbs, and we email you when you cross 80% and then 95% of what your plan includes. Your flows keep running past the line and the extra bills through, so the invoice is never the first you hear of it.

Storage is included, never billed.

Your plan comes with room for rows across your tables. Delete some and the space comes straight back.

Stored rows
Every table draws on one allowance: the customers a flow remembers, and the lists you keep for it to read. It is a limit rather than a meter, so however full it gets, nothing about storage reaches your invoice.
Topping it up
If you need more than your plan includes, buy a capacity pack: 25,000 rows for $49.00 or 100,000 rows for $149.00. A pack is a one-time purchase rather than a subscription, it stays with you through a plan change, and it sits outside the 30-day guarantee.

Not sure which plan you land on?

Tell us the conversations you want to own first and we will walk you through what they cost, on a call, with your numbers.

Request a demo
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