Plan, approve and publish posts to Facebook, Instagram, LinkedIn, X, TikTok and YouTube from one place, and keep up with the comments and mentions they bring in everywhere but LinkedIn.
Social is added to your workspace's subscription in one of three sizes. Once it is on, a Social section appears in the portal's sidebar for owners, managers, admins and your marketing agents. Each marketing agent takes an agent seat and starts as a Creator; change their Social role on their card. Your marketing team connects the brand's accounts, keeps images and videos in a shared library, writes and schedules posts, sends them through your approval steps, and reads what people say back.
Turn Social on, connect each platform, choose who can write, approve and publish, and set up your approval steps.
Upload images, videos and PDFs once, see which formats each file suits, and set the focal point used for crops.
Write a post once for several accounts, adjust its text and media per platform, group it in a campaign, get it approved, then schedule or publish it.
Collect comments and mentions on your accounts, track sentiment and emotion, and get alerted to spikes and posts that need attention.
Reply in public or in private, hide what should not stay up, share the work out and keep a record of who did what.